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It's easy to break the mold when you're the one who created it.

In a stunning transformation, highlighted by sweeping contours, a revolutionary Valvetronic system for greater fuel efficiency, and BMW's xDrive, intelligent all-wheel-drive system, the new 3 Series doesn't just break the mold—it smashes it into a million pieces.

Comfort Access system offers an even greater degree of convenience: keyless access to your car. Simply carrying the remote key in a pocket allows you to unlock the doors by touching the door handle. You can also turn the engine on or off by pressing the Start/Stop button* without first inserting the remote key.

*Foot must be on brake or, with manual transmission, must also depress the clutch in order to start.

Vehicle & Key Memory

Vehicle & Key Memory features can activate special convenience and safety features already programmed in your vehicle.

Vehicle Memory offers the choice of activating/deactivating Daytime Running Lights, an anti-theft motion detector and "Pathway Lighting" - headlights that stay on for 40 seconds after turning off the ignition.

With Key Memory, up to three keys can be separately programmed to individual preferences. Choose to unlock just the driver's door or both doors with the first press of the keyhead remote. It can be programmed to relock the vehicle automatically when it reaches 5 mph, return the drivers seat to the same position as the last time that key was used and return climate control to the previous setting used.

BMW Ultimate Service is included at no charge with all new 2008 BMWs for the first four years or 50,000 miles, whichever comes first. It includes the BMW Maintenance Program, which covers all factory-recommended maintenance and items that need replacement due to normal wear and tear; a New Vehicle Limited Warranty; four-year, unlimited-mileage Roadside Assistance, and, if the vehicle is equipped, a four-year, unlimited mileage subscription to the BMW Assist™ Safety Plan.

Active Cruise Control is an advanced version of conventional cruise control systems. After setting the chosen speed and pre-set distance, radar measurements allow you to maintain a pre-set distance between your vehicle and the vehicle ahead in highway driving. As soon as sensors determine you are closing in on a vehicle ahead, the system automatically slows down to retain your pre-set distance. Once the distance has increased back to the chosen limit, the system automatically accelerates to return your vehicle to its pre-set speed.

*Active Cruise Control is not a substitute for the driver's own responsibility in adjusting speed and otherwise controlling the vehicle. Due to the road, traffic and visibility conditions, the driver decides whether and how the system is used.

iPod/iPhone USB Integrated System

When we wanted to connect an MP3 player directly to our vehicle's sound system, we went straight to the experts at Apple. Together, we created the world's first seamless integrated system of iPod and automobile. Just plug your iPod or iPhone into the adapter accessory. Control the volume and your playlists through the multifunction steering wheel, while your iPod or iPhone stays out of view with a constant flow of power. There's also a convenient, standard auxiliary input jack, which allows you to play any MP3 through the audio system.

HD Radio

HD Radio broadcasting is the new, digital standard for AM and FM radio stations. Across the United States, over 1300 AM/FM stations have upgraded to HD Radio technology, with over 600 of the FM stations also offering new, HD Radio-only "multicast" channels, vastly increasing programming choice. HD Radio stations are broadcast in crystal-clear digital sound and offer innovative data services, such as song artist and title scrolling across the screen. HD Radio is totally subscription free from your local AM and FM radio stations, once your car is equipped with an HD Radio receiver. (For further information on HD Radio receivers and to discover HD Radio AM/FM stations near you, go to www.HDRadio.com.)

Option available on all BMW models produced after April 2007.

SIRIUS Satellite Radio

Always appreciative of unconventional thinking, we thought satellite radio was a natural fit with BMW. Add SIRIUS Satellite Radio with a one-year subscription as a standalone option. Enjoy over 130 channels of your favorite programming, 24/7, including 100% commercial-free, plus sports, news, talk and entertainment from the best names in the business.

* Requires a monthly subscription service to SIRIUS Satellite Radio. Check with your authorized BMW center for complete information and details.

Logic7 Audio System

It's a sound experience as remarkable as the BMW driving experience. Unlike traditional stereo systems, Logic7 routes two-channel (stereo) sound through a seven-channel playback matrix to create 360-degree Surround Sound. The anti-theft AM/FM stereo CD/MP3 player audio system includes 13 upgraded speakers (including 2 subwoofers), Digital Sound Processing (DSP), Radio Data System (RDS), Auto-Store and 3-channel FM diversity antenna, and it displays MP3 song title and artist.

Unlike other all-wheel-drive systems, we've built ours with rear wheel bias for surefooted grip on slick roads, without sacrificing the feel of rear wheel drive. It smartly sends power to the wheel or wheels with the surest footing - and it does so in milliseconds. That means under normal conditions, drive forces are spread out with a rear-wheel bias. But the moment the system senses excessive wheel slip, it subtly shifts torque to meet the changing conditions, offering maximum available traction and superior handling on all surfaces.

Double VANOS

Double VANOS allows the engine to "steplessly" choose valve timing for both intake and exhaust camshafts. Electronically controlled in response to engine speed, load and temperature, Double VANOS maximizes engine response, efficiency and emission control. The benefit: more low- to medium-speed torque for strong acceleration and added flexibility for better highway performance, plus a quieter, smoother engine at idle.

Can a vehicle be too responsive? Not if you're looking for a dynamic performance that actually adapts to the way you drive. Our 6-speed STEPTRONIC automatic transmission adapts to every driver differently, resulting in improved gear shifting, a more responsive performance, and reduced fuel consumption.

It operates in three modes: sport, which features higher shift points for more lively response; drive, which incorporates BMW's Adaptive Transmission Control; and manual, which allows the driver to assume control of gear selection.

In short, 6-speed automatic transmission provides faster, smoother shifting and enhanced fuel-economy. And if equipped with our Formula 1 inspired steering wheel-mounted paddle shifters, you can upshift and downshift quickly without using a clutch.

Valvetronic

The motivation behind our patented Valvetronic technology was simple: to enable the engine to breathe more easily. Our engineers believed that this would allow for increased power output and optimized fuel efficiency, and they were right. It was accomplished by varying the lift height of the valves to regulate intake instead of using a traditional throttle. At lower engine loads, the valves only open a small amount, and at full power they open completely.

3.0-liter, inline 6-cylinder engine, 230 hp

Our inline six engine offers smooth power, greater acceleration and 200 lb-ft of torque at at 2750 rpms. A number of pioneering technologies make it possible. An electronically controlled water pump helps increase power output. Our patented Valvetronic system offers better fuel efficiency. And to save weight, we used a groundbreaking innovation that BMW was the first to use in a production car - an engine block made of a lightweight composite magnesium/aluminum.

BMW Assist with Bluetooth Wireless Technology

Enjoy added safety, security and convenience with BMW Assist™ services.

With BMW Assist, you have a direct connection to the BMW Assist Response Center, any time, day or night. If you're in an accident, need roadside assistance or have a customer service question, just push a button from within your vehicle to speak with a response specialist. If you're in a serious accident, crash sensors will trigger the system for you. And, if your car is stolen, you can access stolen vehicle recovery services by phone.

In addition, BMW Assist includes: TeleService, an exclusive BMW feature that allows your car to communicate its service needs directly to your preferred BMW Center.

Run-Flat Tires

These self-supporting tires with integrated reinforcements allow tires that have experienced a loss of air pressure to maintain their shape and full use. In fact, you can drive on a flat for up to 150 miles at reduced speeds, so you don't have to stop in an unsafe area to change a tire or wait for roadside assistance.*

* Cars with run-flat tires do not come equipped with a spare tire. Due to low profile tires, please note that wheels, tires and suspension parts are more susceptible to road hazard and consequential damages.

Head Protection System (HPS)

BMW's Head Protection System is an inflatable tubular structure to protect the heads of a vehicle's front and rear seat occupants. Operating in conjunction with the side airbags, the system provides front seat occupants with outstanding protection in the case of severe side impact. It helps protect the head from hitting the side window and being hit by objects penetrating the side window.

Dynamic Stability Control

Nasty weather. Terrible road conditions. A deer crossing. When a driver loses control, there's usually more than one factor involved. Using built-in sensors to continually monitor multiple variables - such as speed, steering angle, yaw, brake pressure and traction - our Dynamic Stability Control system can detect and, more importantly, help correct the loss of wheel traction immediately. All of which helps to keep you in control, no matter what the circumstances.

Enhanced Braking System

We believe being able to stop quickly is even more important than being able to drive fast. That's why our enhanced braking system does more than just brake. If it's raining, it'll dry off the rotors. If you're stopped on a hill, it'll keep you from rolling. If you quickly pull your foot off the accelerator, it prepares to brake just as quickly. And, if you're braking repeatedly, it knows you need more force.